Tom's Media Portfolio
Audience Research
In this part of research and planning, we had to carry out research in and around our target audience, which for us was 15-30 years of age, with no specific genre specified, though thriller films often swing towards the male gender stereotypically due to the themes, so we may keep that in mind.
For the research, we created an online survey, a paper questionnaire, and a survey with longer questions that was filmed, and as such would provide much more in depth answers
This is the paper questionnaire, and utilises a mix of open and closed questions to give us relevant and useful answers and information, which we can use to shape our thriller opening scene. Using this questionnaire, we can narrow down what our target audience likes and wants to see in a thriller opening. We handed out 20 of these questionnaires which, once they were filled out, were transferred to the online survey so all of the information was recorded in one place where it was easily accessible. At the end of the survey, we also gave the option to be a part of the filmed survey.
Paper Questionnaire
Online Survey
Filmed Survey
We also carried out an online survey which we used because it put all the results in one place as pie and bar charts, so that we could easily distinguish the information we were given, the results can be seen below
From this pie chart, we found out that most of the people taking the survey were 15-20, meaning that the results will be tailored to that audience.
This shows us that the higher percentage of people taking part in the survey are female, and as such over half the answers would be from their perspective.
Question 9 was put at the end of the survey, and was used to find people who wanted to participate in a recorded survey, and from this we managed to find 5 people who would take part in a filmed interview to give us more in depth and extended answers
From this pie chart, we found out that most of the people taking the survey were 15-20, meaning that the results will be tailored to that audience.
Profile of Target Audience
This PDF shows all of the individual responses of each person
