Do I Wanna Know?
Arctic Monkeys
Arctic Monkeys are a band that formed in 2002 by Alex Turner, Matt Helders, Jamie Cook, Nick O'Malley and Andy Nicholson (who left the band in 2006). Since then, they have released 5 studio albums: Whatever People Say I Am, That's What I'm Not, Favourite Worst Nightmare, Humbug, Suck It And See, and AM. This song appeared on the album AM, however was released as a single beforehand, and was met with a fair amount of success, selling over 200,000 copies. The music video was released on YouTube on the 18th of June 2013, and so far has over 340,000,000 views.
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The song itself fits into the category of indie rock, as it focuses on bass-like instruments, and otherwise makes use of guitars and drums for a harsher and heavier sound. Much like Somebody I Used To Know (Analysis Here), Do I Wanna Know? is about a relationship between the lead singer and someone else, however much unlike Gotye's song, this song is about the lead singer's obsession with this person instead of a break-up, which is seen through the introduction to the choruses ("Crawlin' back to you") and also a line in the first verse of the song, "I dreamt about you nearly every night this week."
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The music video is conceptual, as it is an animation that is stylized to look like both guitar strings and sound wavelengths, as it moves along with the lead vocals, and emphasises them as well as the bass. Unlike other indie rock videos, this video includes no performance of the band members, however this is most likely because Arctic Monkeys are a pre-established and popular band, and as such don't have to express their talents as such. This style of music video could be done so that the audience would listen to the music instead of focusing on a narrative, and what is shown matching what is heard helps to shift attention to that.
The animation styled like a wavelength to emphasise the muscial aspect, rather than a narrative
The red line curves, and mimics the strincs of a guitar by going up and down quickly
Later on in the song, the lines form more advanced animations, and begins to provide some sort of narrative, however it is disjointed and suggested rather than explicitly stated. This video follows Mulvey's male gaze theory as a lot of the advanced animations in the video are women, and grants the audience voyeuristic looking at the female figure. The theme of the song and music video can be linked to the personal relationships gratification, as it focuses on a relationship between two people, to appeal to a wider target audience (which also relates to the Media VS Audience theory, that shows that producer, product and audience engage in active partnership, and that one wouldn't exist without the other, so the band gratify the audience so their video is more popular). Dyer's star theory doesn't apply much to this video, as the band members don't show themselves, and as such don't set up or maintain any representations for themselves, other than they're more focused on music than their personal image.
An example of the advanced animation