Record Labels
Creation Records

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What sort of artists would they sign? ---- Rock, punk, and indie bands
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How do they appeal to a target audience? ----
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Are they major or minor labels? ---- Minor, biggest bands are Primal Scream and Oasis
Forefront Records

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What sort of artists? ---- Christian music, Christian rock
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How does it appeal ---- only signs Christian groups
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Major or minor? ---- Minor, no famous artists
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What does logo connote? ---- Arrow going forward
Universal Records

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What sort of artists? ---- A large variety, mainly pop
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How does it appeal ---- Signs a lot of vaguely similar artists
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Major or minor? ---- Major, includes people like Jamiroquai and Elton John
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What does logo connote? ---- “Universal” is bold and sans-serif, the label is more important
Parlophone

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What sort of artists? ---- More indie artists, less mainstream
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How does it appeal ---- Includes a variety of genres and bands that aren't as big as others
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Major or minor? ---- Major, includes bands like Blur and Coldplay
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What does logo connote? ---- The ₤ in the logo is the German version of L (not a pound sign: £) and references Car Lindström, the founder of Parlophone