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Mumford and Sons, Sigh No More Ad

This magazine advert is actually quite unconventional for a band of the indie genre, as it breaks usual stereotypes in numerous ways. First of all, the most prominent part of the advert is the four band members as they take up the most space and are in the middle of the poster, which challenges convention as it suggests the band's image is more important than the music they produce which is further supported by the band name being larger than both the album name and recognisable singles. On the contrary, the low-ish and amateur quality of the images in the poster gives the sense that the band are working with a restrictive budget, despite them being a largely popular band.

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The review at the bottom is used as opposed to multiple review scores as it gives a more precise and meaningful look into what the band is like rather than an arbitrary score that may not mean as much to anyone who doesn't know of the band. On the subject of exposure, the band included multiple successful singles on the poster so that people who may not recognise the band would know the songs and therefore look positively on the band once they know who made the tracks.

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The band does follow convention in some aspects however, as they are pictured with their instruments, which suggests their passion for making music, and each picture is overlayed with another photo of all the band members, which suggests deep connectivity between all of the members and allowing the audience to infer that they're all close to each other.

© 2016/17 by Tom Daniels. Done did with Wix.com

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